Supermodel and body-positive activist Ashley Graham named St. Tropez Brand Ambassador - and these are her fake-tan favourites
With cult status in the self-tanning biz, St. Tropez continuously launches new innovative, easy-to-use formulas that leave limbs glowy and bronzed. And all without the hassle or a single streak in sight.
Seasoned fake-tanners swear by St. Tropez's cult classics such as their lightweight self-tanning face mist and advanced one-hour tan. Plus, the brand has some impressive clean beauty credentials, including packaging made from recyclable plastic and formulations made from 100 per cent natural tanning actives.
And now the brand has something else to shout about as they've appointed supermodel, entrepreneur and body-positive activist ashley graham as their new global brand ambassador.
Getting bronzed behind the scenes: Ashley Graham during her shoot to celebrate her partnership with St. Tropez
Ashely, a longtime St. Tropez fan, will lead their motivational 'You Set the Tone' brand campaign, which encourages everyone to feel good, embrace their individuality and glow with confidence.
Speaking about her new role in a press statement, Ashley said: 'I'm so excited to be working with St. Tropez as the new face of their iconic brand. St. Tropez has always been my trusted go-to for a healthy, natural-looking tan, and I love that the products make it easy and quick to have a natural looking glow year round.'
She added: 'But for me, it's not just about glowing skin – having a golden glow on the outside also gives me confidence on the inside. I feel like I can take on the world with a tan! I couldn't be more proud to partner with St. Tropez to kick off a brighter tone for 2021.'
To celebrate Ashley Graham being named St. Tropez's brand ambassador, the model has shared her favourite self-tanning products, which are all available to buy from Amazon, for when you want a natural-looking tan without the damaging sun exposure.
Going bare: Ashley revealed the news on her Instagram account, where she shared several of the professional photos, as well as some behind-the-scenes snaps from the shoot
Her top picks include the St. Tropez Self Tan Purity Bronzing Water Face Mist, a lightweight tanning mist that develops over three to six hours, so you can spritz onto your face, leave it overnight and wake up with a golden glow.
The number one bestseller, which is now on sale for £13.75 (originally £22) can also be applied under your makeup for subtle, buildable colour. There's no need to buff in with a mitt and you won't be left with streaky (or wet) cheeks.
And as an added bonus, the formula includes skin-loving ingredients such as glycerin and hyaluronic acid to help keep the skin hydrated.
For those who have little time but still seek a deep glow, there are now several mousse formulations that develop within an hour.
Ashley looked stunning in a jet back one piece in her NYC shoot for St. Tropez
This includes St. Tropez Self Tan Express Bronzing Mousse which can be left on for an hour, or up to three if you want a deeper, darker bronze. One happy reviewer on Amazon even went as far as to say: 'This is the best tan I've ever owned.' Better yet, it's now just £17.95 on the mega-site - that's 46 per cent off.
Prior to application, ensure you've exfoliated to create a smooth surface. And as they're often much paler, apply the mousse to your legs first and be generous because too little product is harder to blend.
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