Kofi and Kwame decided to start a business, they had their own awesome concepts so they chose to go their own particular separate ways. Kofi chose to begin a general store to sell his items. He leased a decent place, and two sales personnels. He hired a local advertising company to  print out his  and made adverts in local  news papers also, few weeks later , kofi began seeing deals and a considerable number of  clients. He was energized however he had a high overhead and a low overall revenue so he chosen to hold up to see some development.

Kwame chose to set up an online store to sell his products. So he got a pleasant website designed with a decent domain name. He employed a content writer, invested in Internet marketing  and got some assistance with SEO and email marketing.He publicized on distinctive websites and paid for pay per click publicizing. Within few weeks kwame began seeing Sales and a considerable measure of clients from all over the nation. Kwame was energized since he had a low over head and an exceptionally high net revenue and he couldn’t hold up to see some development.

A year later, Kofi was in the same building with the same customers and the same marketing strategy his overhead was very high and margins were still very low. Kwame moved to a new office hired more people and got  a lot of new and repeat customers from all over the country, his overhead was still very low and his margins still very high, so he decided to set up a new online store to sell a new lineof products.

On one splendid sunny morning,  Kofi and kwame met once more.  Kwame informs Kofi of  his new marketing methodology and Kofi realises his error. Traditional promoting can just get you just far . Think Local But Act Global , so this time john did a reversal and terminated his corroded sales representatives and let go the old – school promotion offices that did the leaflet and daily paper notices for him. He contracted a decent web organization and outsourced all his Internet promotion to them.  Few weeks later kofi was an extremely cheerful man to see expanded benefit and lower overheads and obviously he was exceptionally thankful to Kwame for guiding him into the right bearing.

Dont be like Kofi, be like Kwame because he is Smart!

Traditional marketing used to be pretty and effective some years ago but that was some years ago. Now that the world has gone digital , marketers have started doing marketing on the Internet. Its time to upgrade to digital marketing which means Blogging, facebooking, twitting, social media , Seo, mobile marketing, email marketing and so many other stuffs.