This book is primarily about self-determination and competence (with particular emphasis on the former), and about the processes and structures that relate to these needs.
The book's chapters explore three major areas, including the interrelationship of self-disclosure and personality as well as the role of self-disclosure in the development, maintenance, and deterioration of personal relationships, and the ...
Examines the circumstances that encourage individuals to avoid conformity and express their uniqueness, whether through names, attitudes, or commodities, and how advertisers make use of this fact.
This book presents a theoretical perspective. It reviews an enormous amount of research which establishes unequivocally that intrinsic motivation exists.