DOUBLE DOWN
KENTUCKY Fried Chicken has announced it's bringing back a discontinued fan favorite that was removed from the menu a decade ago.
The fast food chain said the “KFC Double Down” will be back on the manu as of March 6 and will remain there for four weeks.
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The sandwich features two fried chicken fillets instead of buns, as well as cheese, two strips of bacon and mayo, or spicy sauce packed inside.
It was first offered in 2010, being sold more than 10million times, and again in April 2014, but not since then.
According to CNN, the chain said at the time that sales were below expectations, but the sandwich “generated more buzz than any test market item in KFC history."
"The Double Down is one of the most buzzworthy fast food menu items ever," the company said in a press release.
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"After nearly a decade of people begging for its return, we're embracing the chaos, bringing back our most iconic sandwich ever for just four weeks."
The announcement comes after KFC said it is removing some of the most beloved items from its menu.
The discontinued items include the Kentucky Fried Chicken Wings, Popcorn Chicken Combo, Nashville Hot Sauce, Strawberry Lemonade and Chocolate Chip Cookies.
“We have strategically worked to simplify menu boards to make ordering easier for guests and create operational efficiencies for our restaurant team members,” Brittany Wilson, the director of KFC U.S., said, according to Food & Wine.
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Wilson said the chain took a deep look at the mix of its menu to see which consolidation would make the most sense, officially rolling out its new menu boards in November.
“Though we are removing a few items, it will allow us to make room for some new, exciting additions to the menu in 2023,” Wilson continued.
The affected menu items tended to be those that already weren’t offered at every KFC location across the country or sales were below where they needed to be.
Of course, many fans are shocked to see their favorites leave, especially the Popcorn Chicken.
But the reasoning for the menu simplification lies in the hope it will make kitchens more efficient.
Some KFC restaurants have even reported cutting drive-thru times by 11 seconds as the menu changes take effect.
It is unclear yet if KFC will be replacing the discontinued items with any new food creations, but at least in the South, new items are in the midst of testing.