Have more questions about the programme?
When is this programme offered?
This programme is offered year-round, and there is no deadline to sign up.
Does it cost anything to participate?
No, Nonprofit Marketing Immersion is completely at no cost for both students/volunteers and nonprofits. Every nonprofit's Google Ad Grants account comes pre-loaded with an in-kind search advertising budget of £235 per day.
Can I run display or video ads as part of this programme?
As this programme uses the Ad Grants platform, you will only run text-based search ads.
How long does it take to be matched?
For students/volunteers: please allow 7–10 days to be matched with a nonprofit once you've submitted your request to be matched. Note that matching is based on nonprofit availability and in rare cases may take longer than 10 days depending on language and time zone preferences.
For nonprofits: matching is based on student/volunteer availability and average wait time is 1–2 weeks.
What preparation do you provide to students/volunteers who are new to working with a client?
What do students/volunteers receive for participating in Nonprofit Marketing Immersion?
Participants who complete all programme requirements will receive a certificate of completion. Those who receive top marks from their nonprofit client in the end-of-programme survey will receive a top marketer certificate.
How long do students work with their nonprofit once they’ve been matched?
Once you have been matched, the full programme takes approximately 8–10 weeks from beginning to end. This period includes setting up and holding a kick-off meeting, time to create a pre-campaign report, setting up and running campaigns for four weeks, time to create a post-campaign report, and holding a closing meeting.
I'm an advisor/professor. How do I register my students for Nonprofit Marketing Immersion?
You'll need to register first as an advisor/professor using this link. Once you've been verified and approved, your team captain can register using this link. Note that the default number of student teams that you can have as an advisor/professor is 10; however, if you need to request additional teams, you can do so by submitting a Support request form and asking us to increase the number of teams in your dashboard.
Do students/volunteers need to have an advisor/professor in order to register?
Currently, we require students and volunteers to register under an advisor or professor in order to participate. An advisor/professor can be any registered faculty member who is willing to sponsor your work as part of this programme; the Nonprofit Marketing Immersion does not need to be part of a formal course.